Infotainment system with smartphone integration in the 2021 Acura RDX
Infotainment system with smartphone integration in the 2021 Acura RDX
 
 

Company History

Acura, Honda's luxury automobile division, has been in existence since the 1980s. The company's concept was introduced in 1981, and the name "Acura" was introduced three years later to the public, along with 60 dealerships showcasing the company's first cars. Since its debut several decades ago, Acura has remained a fixture on the automotive scene, and it's a world-recognized brand name for people who want to buy a luxury car.

How It Started

The first Acura vehicle concept was inspired by a high-end Honda produced in the early 1980s. The Honda was the most luxurious of its kind, and it proved to be a hit among consumers. Inspired and encouraged by the success of the first higher-end vehicle, Honda decided to dip its toes in the waters of the luxury automobile field. The company created the Acura division to develop vehicles catering to consumers searching for a luxury vehicle.

In its first year of existence, Acura sold an impressive number of cars worldwide at 52,869. The company initially opened 60 dealerships on the day it launched, but it operated over 150 dealerships by the end of its first year. Acura's success was noted by other automakers in the industry, namely Toyota and Nissan, which then decided to create high-end luxury divisions as well.

In-dash navigation on the 1997 Acura RL
In-dash navigation on the 1997 Acura RL

Acura's First Cars

The first Acura to be sold in North American markets was the NSX. The NSX was produced throughout the 1990s. It stood out for its aluminum body, and it was the first vehicle in production to have an engine with variable valve timing. Aside from the NSX, Acura also produced the Integra and Legend when it first launched. Acura initially brought to market some of the vehicles, including the TL, launched in 1999, are still around and just as popular today. The TL stood out for its many standard features, capable engine, and intriguing style. Showing its adaptability to changing consumer demands, Acura continued to produce some of the most popular vehicles in their respective classes, including its beloved SUVs, the Acura RDX, and the Acura MDX.

Today, Acura continues to make vehicles for luxury car shoppers based on its fundamental safety and luxury values. Many of the company's cars earn top ratings in safety crash tests. They are equipped with various advanced safety aids such as Collision Mitigation Braking and Adaptive Cruise Control.

Contact us today for more information about the Acura brand and to learn more about Acura's popular vehicles for sale.